Saturday, October 12, 2013

Zurich Insurance offers crisis management product for railroads

Zurich Insurance Group Ltd. is offering a new crisis management communications solution to railroad companies.
The product provides reimbursement for communications and public relations services pertaining to railroad-related accidents, the insurer said in a statement Thursday.
Through Zurich, rail companies in the midst of a crisis can receive reimbursement up to $25,000 in communications/public relations expense and access to a panel of public relations firms and experts, according to the statement. Services include setting up 800-numbers to handle calls about the crisis, guidance on social media and other digital communications, message and press release development and media relations help, Zurich said.
“Our first priority as an insurance company is to help our customers understand and follow best safety practices in order to help them mitigate their risks. However, when incidents do arise, our customers often need help beyond the payment of a claim,” Ron Mathewson, rail casualty manager for the U.S. and Canada at Zurich, said in the statement.
“Zurich rail customers can now access the tools they need to appropriately respond to hazardous situations and quickly provide critical information to impacted communities and customers,” he said.

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