Zurich Insurance Group Ltd. is offering a new crisis management communications solution to railroad companies.
The product provides reimbursement for communications and public
relations services pertaining to railroad-related accidents, the insurer
said in a statement Thursday.
Through Zurich, rail companies in
the midst of a crisis can receive reimbursement up to $25,000 in
communications/public relations expense and access to a panel of public
relations firms and experts, according to the statement. Services
include setting up 800-numbers to handle calls about the crisis,
guidance on social media and other digital communications, message and
press release development and media relations help, Zurich said.
“Our
first priority as an insurance company is to help our customers
understand and follow best safety practices in order to help them
mitigate their risks. However, when incidents do arise, our customers
often need help beyond the payment of a claim,” Ron Mathewson, rail
casualty manager for the U.S. and Canada at Zurich, said in the
statement.
“Zurich rail customers can now access the tools they
need to appropriately respond to hazardous situations and quickly
provide critical information to impacted communities and customers,” he
said.
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